A bra that gently embraces you for your healing journey.
Whether you're unable to breastfeed due to pregnancy loss, choosing not to breastfeed, or ready to wean - the Eunoia Bra offers gentle support for your body by suppressing lactation.
Designed with You in Mind
Every detail of Eunoia Bra was created from lived experience. It was thoughtfully designed to meet a woman's body during the stages of lactation. From adjustable straps to full breast coverage, this bra supports women through engorgement by helping suppress lactation. For added comfort our cooling packs offer relief from the pain and discomfort of engorged breast.
Our unique cooling packs offer a gentle, natural relief during engorgement.
They're soft, reusable, and designed to cover women's breast, bringing soothing comfort to moments the body needs most.
Use cold or frozen and do not heat, as warmth can stimulate milk production. Always apply with a barrier.
Why I created Eunoia Bra
Even though this wasn’t my first pregnancy, I still couldn’t believe what I was facing. After my miscarriage in 2022, my milk came in - just like it did when I gave birth to my daughter back in 2006. Back then I made the choice not to breastfeed, but the pain, engorgement, and discomfort were still very real. And now, in 2022, those same physical symptoms showed up - but this time they were paired with unimaginable grief.
What shocked me most was that after all these years, nothing had changed. There was still no product or support for women navigating the physical aftermath of loss, or those who simply choose not to breastfeed.
I found myself wrapping my chest in plastic wrap, trying to ease the pain, and thinking — there has to be a better way. That moment stayed with me. And from that moment the Eunoia Bra was born. Designed to offer gentle support and quiet strength for women who are grieving, weaning, or choosing not to breastfeed. Because your body still matters. You still matter.
Eunoia Bra is just the beginning. My mission is to create products and start conversations that honor women through every phase of postpartum — especially the ones no one talks about.
You are not alone and with Eunoia Bra, you never have to feel like you are.
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I created Eunoia Bra after my miscarriage at 16 weeks, but I realized it could help so many more women - like those who choose not to breastfeed. Whether you're healing from loss or letting go of nursing, you deserve comfort through every transition.
- Ciara, Founder of Eunoia Bra
Gentle Support, Thoughtfully Designed for Comfort, Compression & Confidence
Whether after pregnancy loss, stillbirth or during the transition from breastfeeding. Eunoia Bra was thoughtfully crafted to support women while healing. Designed with intention, Eunoia Bra provides full coverage and adjustable support to gently embrace women while suppressing lactation.
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Cooling Packs (Set of 2) - Soothing Relief for Engorgement
Regular price $20.00 USDRegular priceUnit price per -
Eunoia Bra + Cooling Pack Set - Complete Healing Support Bundle
Regular price $62.00 USDRegular priceUnit price per -
Eunoia Bra - Gentle Compression for Healing Support
Regular price $52.00 USDRegular priceUnit price per
Rooted in Love, Created from Experience
Eunoia Bra was born from one of the hardest moments of my life, losing my baby boy, Rj.
The hospital gave me grief resources and keepsakes to honor his memory, but nothing prepared me for what would happen next.
About 3 days later, my milk came in. And just like that, I grieved all over again. My breasts were full, aching, and leaking with no baby to feed. The pain was more than emotional, it was physical. And in that silence, I felt completely alone.
My husband helped me wrap my chest in plastic wrap just to ease the pressure. That moment lit something in me:
“There has to be a better way.”
That’s when the seed for Eunoia Bra was planted.
This bra was created to bring comfort during some of the most tender and sacred times - after loss, during weaning, or anytime a woman needs to feel held and supported in her healing.
Eunoia means “beautiful thinking” or “a well mind.”
And that’s what I hope this space becomes for you. A soft place to land, a gentle embrace, and a reminder that you are not alone.
With love and light,
Ciara
Founder of Eunoia Bra